Marketing Strategy | Best Course In Marketing Strategy in India - Compare And Choose | EdAuthority Executive Program in Digital and Social Media Marketing Strategy This is a 6 month blended learning program from IIM Calcutta with Live and Virtual Classes led by eminent IIMC faculty and 2 campus modules spanning 11 days at the IIMC Campus. Classes will be held every Wednesday and Saturday online. In addition, there will be two campus visits to IIMC. Digital and Social Media Marketing Strategies This course is about how to execute the classic “Four P’s” of marketing effectively in the world of digital and social media marketing. The course delves into the new “Four P’s 2.0” of digital marketing – participation, phones, prediction and platform. Executive Programme On Digital & Social Media Marketing Strategy The programme focuses on providing in-depth knowledge on Digital and Social Media
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